buffalo river

Daniel Robison / WBFO

In the late 1960’s, the Buffalo River was so polluted it caught fire.

“But it didn’t really get much national attention because that was just the way things were back in the day,” says Jill Jedlicka, executive director of Buffalo Niagara Riverkeeper, an environmental advocacy group.

“People expected polluted rivers. It was just the cost of doing business at the time.”